Bonitas Medical Fund

The Bonitas Comrades Marathon Expo is the largest running-related exhibition in South Africa. As the headline sponsor of the Comrades Marathon, and a fulltime advocate of healthy lifestyle, Bonitas thought it only right to support the greatest of all physical challenges. Their stands at the show were therefore focused on the health and well being of the runners and those that attended the exhibition. 16 Nurses were available on the Main Stand to test the blood pressure and BMI of the public, and the Physiotherapy stand had 11 Physiotherapists on site, giving the runners a pre-race check up, stretch and massage. Edge designed the stand with this space planning in mind. Optimizing the flow of the stand, allowing for entrances and exits, waiting areas, queuing areas, the working stations and the walkways between all of these spaces – as well as incorporating ample branding and making the stand feel comfortable and inviting for both the people working on it, as well as the runners visiting it.