Hägglunds

BAUMA Africa is an international trade fair for construction machinery, Building Material Machines, Mining Machines and Construction Vehicles. Hägglunds, develop tough and reliable large hydraulic system solutions. Their main objective for the stand was to create strong brand awareness, and the design therefore incorporated High towers with branding on them, as well as a larger than life CNC cut product replica, in order to visually create the link between the product and the brand. The product was placed front and center of the stand design in order to draw attention to the working demo. Several informal meeting areas and a coffee station were incorporated into the design in order to facilitate meetings with new and existing clients on site.