My Bet

The Big Africa Summit is a travelling exhibition that is the gateway to the African Gaming Market. My Bet has a global footprint for online betting, and attending the exhibition was therefore important in order to gain momentum within the African Market. As My Bet’s head office is based abroad, they wanted to partner with a local stand designer and workshop, not only to rely on in
building their display booth to the standard to which they are accustomed to, but also to handle all the local logistics of delivering their product and marketing collateral to site. In addition to this the Audio Visual (AV) and IT Elements of the project were extremely technical with all the computers and AV needing to be networked, as well as live streaming of different streams to each AV screen. All these technical aspects were sourced and handled locally. The design of the exhibition stand was based off of the My Bet international Corporate Identity, with an African flair. The stand design was open and welcoming.